Rightly considered a category leader, Wolford invented the technology to produce the first seamless tights and since then has been pushing boundaries, using technology to produce the highest level of quality products.

A unique challenge: How to balance a brand with all of the consumer buying behaviours endemic in the FMCG category in the context of high fashion? Our approach combined in-store technology with the development of a digital community. We proposed the integration of proximity based iBeacons  to  create a highly personalised brand experience that recommends appointment times on entrance, and learns skin tones to create and send tailored samples to  loyal customers. In-store, we proposed an installation that included a sensual fabric showcase,  utilising cutting edge technology from Samsung to alter the texture of samples via electro-magnetic current.

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