Discover Earth’s Ultimate, Untamed Places

Brought to life in Botswana 40 years ago, world leading conservation & hospitality company Wilderness has always been a pioneering force for lasting, positive impact — protecting over 2.3 million hectares of land across the globe, with aims to double that figure in the next decade.

Arriving with a redefined brand strategy and newly developed logo, Wilderness understood this was the very beginning of their brand journey. Working together we developed their brand visual language and content to live and breathe this new purpose, bringing with it an edgier, bolder approach to luxury, appealing to a new generation of guests and marking a line in the sand for their future. Defining not only their in hotel and general brand collateral, we produced a launch brand film showcasing what a world altering trip with Wilderness can be. 
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CONCEPT

'Come to Your Senses'

The concept is a call to rediscover your senses, after the pressure and monotony of daily life, it’s a reminder there’s a world waiting for you to rediscover (and yourself while you’re there).