Dipping a toe into the fashion world

Seeking new opportunities for their extending audience groups, we worked with a British publishing house who were looking to make a new category move into the fashion world. To provide a business case and the opportunity to test with their real audience, over the course of 3 weeks we workshopped, ideated, designed and prototyped a selection of app journeys to show case how this could come to life. 

Working agile, hand in hand with the client we were able to make smart, quick decisions, always referring to gorilla testing as we went. Given this was a new business the brand identity existed but the rest of the world needed to be developed and experimented with to see what this product would be. Although agile and a short turn around, fast never means slapdash, it needed to be a beautiful product, one that was not only engaging but suitable for the audience and so we ensured we took the time to craft every interaction and develop a brand motion style and language throughout the journeys.

‍