Reigniting the spirit of Bugatti

Where Dali meets Einstein -
‘Art that inspires the mind to achieve the impossible’‍

Having been revived by Volkswagen after the death of Ettore Bugatti. Bugatti needed a new approach to not only its UHN buyer but to a neglected and dwindling audience, their loyal fanbase. Those that will never own a Bugatti but nevertheless share the same passion and enthusiasm for automotive. With this in mind Bugatti came to us to review their brand strategy, visual aesthetic and approach to content and comms across social, their website and events. 

Using the creative platform ‘Redefine Reality’, we developed the ‘Bugatti Realm’ a home for Bugatti stories from the past and future. A hub of technology, craft and passion. Refining the Bugatti visual cues to ensure everything was instantly recognisable.