Reviving the Golden Era of Travel

Established in 1976, Belmond has been a pioneering force in luxury travel for over 40 years, building a diverse portfolio of 60+ hotels, river cruises, train journeys and safaris for discerning global travellers.

With ambitious goals to double EBITDA through an aggressive acquisition strategy, the business needed to ensure digital operations were robust. Having sat under the Venice Simplon Orient Express' brand shadow for years, it also needed to stand alone with a bold, modern and chic Belmond presence. Each property had its own incredible story to tell and so a thoughtful user experience was needed, catering to multiple stakeholder needs and cover a number of different booking systems.

Most importantly, it was imperative to define what success meant – a particularly interesting measure was the need to convert customers in new parts of the product portfolio, cross-pollinating equity from the more famous brands the business had bought, (think: Copacabana Palace, Cipriani and Orient Express). While the boldest measure from our Key stakeholder was to 'Make Belmond Famous'.